At a glance
What you get
Medium hold
Enough grip for the day, reworkable throughout
Natural matte finish
No shine, no crunch, no product look
Lightweight
Sits in the hair without weighing it down
All lengths and types
Crops, parts and quiffs, short through to long
Water-based formula
Rinses out cleanly, no buildup
Made in Australia
Crafted locally for Australian conditions
A closer look
The details
Everyday
Built for every day
Medium hold, matte finish, applies in seconds and looks like you didn't try. Light enough for daily use, workable enough to rework with dry hands whenever you need to.
Texture
Lighter than a clay
Kaolin gives it the matte finish of a clay, but the cream base spreads through the hair without the drag or clumping a clay can have on longer or thicker hair. Easier to apply, easier to distribute, easier to wash out.
Application
Damp for soft, dry for hold
Work it through towel-dried hair for a softer, more natural result, or apply to dry hair for noticeably more grip and definition. Same product, two levels of hold depending on when you use it.
How to use
Simple steps for best results
Prep
Towel-dried for soft, dry for more hold
Warm
A small amount rubbed between palms
Apply
Work through from roots to tips
Style
Fingers for relaxed, comb for defined
Before you buy
Commonly asked
How much should I use?
A fingertip's worth for short hair, up to a coin-sized amount for longer. It's light, so a second pass adds hold without weighing things down.
Should I get this or the Clay Pomade?
Both are medium hold and matte. Choose the cream if your hair is longer, thicker or you want the lightest feel and easiest application. Choose the Clay Pomade if your hair is short and you want more grip and texture at the root.
Will it wash out cleanly?
Yes. Water-based, so it rinses out with a normal shampoo, no double-wash needed.
What does it smell like?
Vanilla caramel. Warm and understated, there when you apply it but never loud.
Designed in Australia by Beard & Blade
We're an Australian grooming company serving over 300,000 men since 2014. Our own-brand range is engineered to the spec we wished other brands made, backed by warranties and guarantees we stand behind ourselves.
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